07 April 2011

DOMOTEX asia/CHINAFLOOR 2011 Highlights

DOMOTEX asia/CHINAFLOOR 2011 closed its doors last week on March 29, 2011 in an upbeat mood. Although attendance was just shy of last year’s record breaking numbers, there was a 15% increase in the number of exhibiting companies.

Several US companies exhibited at this year’s event including The American Flooring Alliance (AFA), organized by Wanda Ellis, Executive Director.

Included in the AFA pavilion space was CMC Card-Monroe, Summit USA, VRW, and Mannington who chose to create a private meeting room within the pavilion space.

A highlight of DOMOTEX asia/CHINAFLOOR 2011 was the Wood Flooring Forum (WFF).  Held one day prior to the exhibit hall opening, it took place at the Kerry Hotel Pudong which was right next door to the Shanghai New International Expo Center. The WFF addressed issues concerning the wood flooring industry such as market trends, the environment and legal issues. The overall theme of the forum also included the United Nation’s International Year of Forest which "celebrates forests for people".

The afternoon speaking tracks at the WFF were broken into two categories, the first for those attendees interested in Western markets and the other was exploring the market opportunities in China. [For more perspective on the event, you may enjoy reading the Floor Covering Institute Blog's post describing Wood Flooring Forum: presenting forces of change in the wood flooring industry.]

Many US media publications participated in these discussions such as Floor Covering Weekly, Floor Covering News and TalkFloor. Also included was the National Wood Flooring Association and - representing the retail channel in major western markets - Rob Banks, Co-Founder of Build Direct. The forum was very well co-organized by China’s National Forest Products Industry Association and our friends at the Floor Covering Institute here in the US.

AFA Pavillion
Kudos to all those involved in making this happen!

Special thanks to our friends at AFA for sharing photos of DOMOTEX asia/CHINAFLOOR 2011.  In the top photo, you see TalkFloor's Dave Foster and Fred Almay from Summit USA.

These links to interviews and articles from the flooring media offer additional perspective on DOMOTEX asia/CHINAFLOOR 2011:
DOMOTEX asia/CHINAFLOOR will take place again next year - March 27-29, 2012 at the New Shanghai International Exhibitions Center. Will you be there?

~ Katherine

Katherine León
Director of Sales - DOMOTEX and LIGNA Worldwide Events

Hannover Fairs USA
1170 Howell Mill Road, Suite 300
Atlanta, GA 30318
Phone: 404.214.0432

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